Honoring Breast Cancer Awareness This October

Written By: Kayla James

As the autumn leaves fall and the nights grow longer, October casts a spotlight on many significant issues. Breast cancer affects countless lives around the globe, and by raising awareness, we can break down stigma, promote understanding, and inspire action. This blog will explore preventative measures, available resources, and how each of us can contribute to this important cause.

Disclaimer: This post is for educational purposes only and not a substitute for medical advice. Please consult your healthcare provider for guidance specific to you.

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Unmasking Breast Cancer Awareness Month

Breast Cancer Awareness Month occurs every October. It serves as a vital reminder of how breast cancer impacts individuals and families. This month focuses on educating the public about the disease, promoting early detection, and supporting those affected by breast cancer.

Approximately 1 in 8 women will receive a breast cancer diagnosis in her lifetime (NBCF team, 2023). In 2025, an estimated 316,950 women and 2,800 men will be diagnosed with invasive breast cancer, an additional 59,080 new cases of non-invasive breast cancer are expected to be diagnosed, and 42,170 women will die from breast cancer (American Cancer Society, 2024). African American women face both disproportionate exposure to breast carcinogens and the highest risk of serious health impacts from the disease (BCPP, 2025). African American women have a 31% breast cancer mortality rate – the highest of any U.S. racial or ethnic group.

When caught early, the 5-year relative survival rate is 99%. This is why early detection through regular screenings, such as mammograms, can significantly improve the odds of successful treatment.

The Importance of Early Detection

Early detection is one of the most effective ways to fight breast cancer. Routine mammograms and self-examinations help identify potential issues before they turn severe.

Familiarize yourself with the normal look and feel of your breasts. Check for any changes in size, shape, or texture. According to the American Cancer Society, any of the following unusual changes in the breast can be a symptom of breast cancer:

• swelling of all or part of the breast

• skin irritation or dimpling

• breast pain

• nipple pain or the nipple turning inward

• redness, scaliness, or thickening of the nipple or breast skin

• a nipple discharge other than breast milk

• a lump in the underarm area

If you notice any unusual lumps or symptoms, consult a healthcare professional right away.

Also, keep in mind the products you are using, as they may increase your risk of cancer. The following products are often marketed to Black women; however, they tend to contain some of the most concerning ingredients in cosmetics:

• Skin lighteners

• Hair relaxers

• Brazilian blowout treatments

• Acrylic nails

Small changes can go a long way to promote a happy, healthy life.

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Resources for Support and Education

Various organizations provide valuable resources during Breast Cancer Awareness Month. The American Cancer Society and National Breast Cancer Foundation offer essential information on screenings, treatment options, and support networks.

Below you will see an illustration explaining how to conduct a breast self-examination while standing.

Please Note: Breast self-exams are not a substitute for other breast cancer screening methods. Some breast cancers cannot be detected by breast self-exam because they are too small. Therefore, a self-exam should always be used along with: 

• regular physical exams by a doctor

• mammography

• ultrasound, MRI (magnetic resonance imaging), or both, when needed

Graphic: prudential.co.th

The goal of doing a breast self-exam is to understand what’s normal for you. Knowing how your breasts typically look and feel can help you notice any changes that may occur.

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How to Get Involved

Want to make an impact this spooky season? Here are a few meaningful ways to show your support:

• Join awareness events: Many communities host pink walks and themed fundraisers in honor of Breast Cancer Awareness Month. Lace up your sneakers and show your support!

• Start conversations: Use your social media platforms to share facts, survivor stories, or resource links. Your voice could be the light someone needs.

• Volunteer or donate: Offer your time to local health clinics or nonprofits supporting either cause. Even a few hours can make a world of difference.

Let’s continue talking, sharing, and showing up — not just in October, but all year long. Our voices have power. Our actions save lives. Together, we can build a future where early detection, safety, and healing are accessible to everyone, no matter their story.

This month and beyond, let’s stand with survivors, honor fighters, and remember: awareness sparks change, but action sustains it..

References

American Cancer Society. (2024, January 12). Key statistics for breast cancer. American Cancer Society. https://www.cancer.org/cancer/types/breast-cancer/about/how-common-is-breast-cancer.html

Breast Cancer Prevention Partners. (n.d.). African American Women and Breast Cancer. Breast Cancer Prevention Partners (BCPP). https://www.bcpp.org/resource/african-american-women-and-breast-cancer/

Cleveland Clinic. (2021, January 9). Breast Self-Exam: How to Perform, What to Look For. Cleveland Clinic. https://my.clevelandclinic.org/health/diagnostics/3990-breast-self-exam

NBCF team. (2019, August 28). 3 Steps to Early Detection - Breast Cancer Detection Guide (L. D. Shockney, Ed.). National Breast Cancer Foundation. https://www.nationalbreastcancer.org/resources/early-detection-guide/

NBCF team. (2023, June 15). Breast Cancer Facts & Statistics (L. D. Shockney, Ed.). National Breast Cancer Foundation. https://www.nationalbreastcancer.org/breast-cancer-facts/